Getting your first job

I am 30, I can now talk about “young people”. This summer lots of graduates, school leavers and others will be looking for employment. Here is how I see it, in the entry level: Companies have a job specification for the role, they then have a person specification of the qualities and qualifications they want the ideal candidate to have. You should have the same.…

3 years from launch…

3 years into running a business. I have noticed some key themes: Recruitment; I feel we have nailed recruitment. Out of 4 new hires this year, we have got three correct. We have a set formula, we know the personality traits we want, we don’t recruit to fill the hole, we will only recruit if they match our criteria. Our criteria does not change. Sales;…

GDPR or Ransomware, which bandwagon should I jump on?

There seem to be two main trends currently in cyber security marketing. GDPR or Ransomware. Here are my musings. GDPR is generally not a security play in the traditional sense. All security aims to make the customer more secure, GDPR wants you to be more secure, realistically you can crow bar anything into this. Regardless of how relevant it is. Two main areas in technology…

Repeating Patterns

I have just read an interview with Colin Brown, MD of Softcat. (Available here). Two things struck me, these are both common themes in “top performers”. Exercise before work. So often I read this. Colin says he swims 3 times a week before work. I love swimming, mainly because you can’t take your phone swimming. Note the picture at the top, Zuckerberg running with his…

Why do people cold call?

In outsourced telemarketing there are two reasons people employ an agency. One, because they believe it gets them more sales. Two, because there are few other ways to spend that amount of allocated marketing funds! Let’s just focus on the basic belief it works. Pause your cynical side, believe it works. What shall we do then? How do we work out what success is? Recruitment…

When do people break up for Christmas?

I think there are a lot of myths around Christmas and how it effects marketing. We notice a slowdown from mid to late November in contracts being ordered. This can run into the second week of January. Why? Annual Leave – There seems to be a general perception that decision makers take the whole of December off for Christmas. This is not true. As a…

Lauri Love. Why let him go?

It is hard to write this piece and not be political or one sided. However I feel it is an interesting case based upon the current skill shortage in cyber security. Lauri Love is a UK based hacktivist. He allegedly has gained access to the secret systems of FBI, US Central Bank, US Missile Agency, US Army and NASA. There are currently no UK charges…

Telemarketing for Ransomware

I am a telemarketer, trying to find leads to protect people from ransomware. However, there are people out there doing the opposite, telemarketing to give you ransomware. A friend of mine has fallen victim to this. It started with a phone call, like all good sales leads. The caller said they were from BT, a strong recognised brand and offered help to make the victims…