Know the detail.
Understand your offer, the account and the people behind the buying decision. Give every call a credible reason to happen.
IT telemarketing. Human connection.
In an AI world,be the human connection.
Technology moves fast. Relationships still matter.
Premium campaign advice and human-led telemarketing, backed by 20 years of experience in IT, networking, security and infrastructure.
A business built on it.
20 years of technology sector experience.IT · Networking · Cyber security · Infrastructure
The human advantage
More intelligence.
Less artificial.
When everyone can automate an introduction, the conversation becomes your advantage.
AI can help with research, preparation and administration. A useful sales conversation still needs someone who understands the technology, listens to the buyer and knows which question to ask next.
Lace brings experienced judgement to your brief and care to every conversation, giving your sales team a clearer place to begin.
Listen beyond the script.
Explore the real situation, respond to objections and recognise the difference between polite interest and a useful opportunity.
Make the next step clear.
Pass on the context, the timing and the agreed action, so your salespeople can continue the conversation with confidence.
A complete telemarketing service
Built around your business.
Scaled to your demands.
Bring us a detailed brief or an early idea.
We can help shape the campaign, prepare the audience and put experienced people behind the delivery. Choose support for a focused project or a broader programme that works alongside your team.
01 / PLANCampaign advice
Specialist IT
Qualification
Campaign advice
& preparation.
Define the right audience, sharpen the message and agree what a valuable outcome looks like before the first call.
Explore our services 02 / CONNECTSpecialist IT
telemarketing.
Have informed conversations with relevant decision makers, explore their priorities and capture the account context.
Explore our services 03 / PROGRESSQualification
& sales handover.
Arrange a purposeful next step and pass on a clear brief, with the prospect's situation, timing and agreed action.
Explore our servicesConsidered from the start
Good campaigns start
before the first call.
Twenty years in technology helps us get beyond a product name and into the business need. We keep that understanding at the heart of the campaign.
Shape the brief.
Your audience, your offer and your commercial objective. Agree what makes an opportunity worth pursuing.
Prepare the detail.
Relevant accounts, decision-making roles, campaign messaging and thoughtful qualification questions.
Make the connection.
Purposeful conversations that uncover the situation, test relevance and establish the next step.
Learn and refine.
Useful handovers, clear reporting and regular reviews informed by what buyers actually say.
Our Nottingham roots
A place built
on connection.
Independent thinking. Care in the detail.
Nottingham's Lace Market brought skilled work and commercial ambition together. Its character inspires our identity: a clear point of view, attention to detail and a belief in the value of a good connection.
That spirit runs through Lace Marketing. We take time to understand what you do and what your buyers need, then bring that knowledge into the conversation.
Get to know LaceYour next campaign
starts with a conversation.
Tell us who you want to reach, what you want to achieve and where you need support.
Photos: Nottingham skyline — Mr Thinktank (CC BY 2.0); Lace Market — JimmyGuano (CC BY-SA 4.0). Photos cropped and shown in monochrome; the Lace Market photographic treatment is shared under CC BY-SA 4.0.