One clear objective.
Give a defined audience, proposition or sales initiative dedicated attention through a focused campaign.
Our services
Your campaign.Our expertise.
A full telemarketing service, scaled to your demands.
From the first brief to the sales handover, Lace brings considered campaign advice and experienced people to your outreach.
Backed by 20 years in IT, networking, security and infrastructure, we help technology businesses start relevant conversations and establish a clear next step.
Focused on the next step.
20 years of technology sector experience.
IT · Networking · Security · Infrastructure
From planning to delivery
One joined-up
campaign journey.
Good conversations begin with good preparation.
We connect the strategy, the outreach and the follow-up, so the campaign stays focused on your audience and your commercial goals.
01 / Campaign advice & preparation
Give your campaign
a clear direction.
Bring us an early idea or a detailed brief. We help turn it into a practical approach.
We take time to understand what you sell, who it helps and why a buyer would want to speak to you. That understanding becomes the foundation of the campaign.
Talk through your brief-
Audience & account focus
Define the organisations, roles and business situations that make your offer relevant.
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Proposition & messaging
Connect the technology to a clear business need, with a credible reason for the conversation.
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Qualification criteria
Agree the questions, information and buying signals that matter to your sales team.
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Campaign preparation
Review the targeting information, shape the call approach and agree how progress will be reported.
02 / Specialist IT telemarketing
Make the
conversation count.
Technical understanding. Relevant questions. People who listen.
We bring sector experience to the call, helping buyers explore their current situation and whether your offer deserves a closer look.
In the age of AI, experienced judgement and a thoughtful conversation can make your outreach more useful.
Discuss your audience-
Human-led telephone outreach
Purposeful conversations shaped around the account, the role and the campaign objective.
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Technology sector context
Experience across IT, networking, security and infrastructure to help explain relevance and explore need.
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Discovery & objection handling
Listen to the buyer, ask follow-up questions and understand what is driving interest or hesitation.
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Useful account intelligence
Capture priorities, existing arrangements, timing and other context that can inform the next conversation.
03 / Qualification & sales handover
Turn interest into
a useful next step.
A good handover gives your salespeople the context to continue.
We focus on what was discussed, why it matters and what the prospect agreed to do next. Your team receives the information that helps make follow-up relevant.
Define your ideal opportunity-
Qualification against your brief
Assess interest and relevance using the criteria agreed at the start of the campaign.
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An agreed next action
Establish the appropriate follow-up, whether that is a sales conversation, a meeting or information the prospect has requested.
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A clear sales brief
Pass on the account situation, buyer priorities, questions raised, timing and agreed action.
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Reporting & campaign learning
Share progress and feedback from the conversations to help refine targeting, messaging and follow-up.
Scaled to your demands
Support that fits
your business.
Build the approach around your objective, your audience and the support you need.
We can help with a focused piece of activity or a broader telemarketing programme that works alongside your sales team.
Before we begin
A few useful answers.
Can you help us shape the campaign?
Yes. Bring us your objective and an outline of your offer. We can help develop the audience focus, messaging, qualification questions and delivery approach before the first call.
Which technology areas do you understand?
Our experience spans IT, networking, security and infrastructure. We use that background to understand your proposition and connect it to the buyer's business priorities.
Can you work alongside our sales team?
Yes. We agree what makes an opportunity relevant, what information your team needs and how the next action should be handed over, so your salespeople can continue the conversation.
What should we bring to the first conversation?
A short explanation of what you sell, who you want to reach and what you want to achieve is a good starting point. If you have targeting information, previous campaign learning or an existing sales process, those can help shape the brief too.
Your next campaign
starts with a conversation.
Tell us who you want to reach, what you want to achieve and where you need support.
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