IT & technology.
Conversations around the systems, services and priorities that keep organisations working.
About us
Nottingham roots.Human connections.
Technology experience. Independent thinking. People who know how to start a useful conversation.
Lace Marketing is a specialist telemarketing partner for technology businesses, bringing 20 years of experience in IT, networking, security and infrastructure to your campaigns.
We combine considered advice with hands-on delivery, helping you reach the right people and give your sales team a clear next step.
our approach.
20 years of technology sector experience.IT · Networking · Security · Infrastructure
The story behind the name
A sense of place.
A care for the detail.
Our name is a nod to Nottingham's Lace Market. Our identity carries that connection with pride.
The Lace Market gives us more than a name. It gives our brand a sense of character: independent, considered and attentive to the details that make a difference.
We bring that spirit into modern business development. We take time to understand your offer, prepare properly and approach each conversation with a purpose.
From our Nottingham roots, we help technology businesses make the connections that support their next stage of growth.
Experience that adds context
We understand
the technology.
And the conversation.
Technical understanding makes a conversation more useful.
Twenty years in the sector helps us connect what a solution does with the problem a business is trying to solve.
That context shapes the audience, the campaign message and the questions we ask. It helps us explore relevance, recognise buying signals and give your sales team a more informed handover.
Networking.
Understanding how connectivity, performance and changing requirements shape business decisions.
Security.
Exploring risk, resilience and the challenges that sit behind a security investment.
Infrastructure.
Bringing context to discussions about capacity, reliability and the foundations for growth.
What matters to us
Good marketing starts with understanding.
The way we work should reflect the way you want your business to be represented.
Listen first.
Understand your business before shaping the campaign. Give buyers room to explain their situation, their priorities and what would make a conversation worthwhile.
Be clear.
Use straightforward language, ask relevant questions and agree a purposeful next step. Clarity matters in the brief, on the call and in the handover.
Care about the detail.
Preparation and context make a difference. Capture what was discussed, what matters to the prospect and what your sales team needs to know next.
Telemarketing in the age of AI
More intelligence.
A human connection.
As technology changes how businesses find and approach buyers, a thoughtful conversation remains valuable.
AI can assist with research, preparation and administration. Experienced people bring judgement, curiosity and the ability to respond to what someone actually says.
Our approach puts that human connection at the centre: understand the account, listen carefully and establish whether there is a useful reason to continue.
Working with Lace
Considered advice.
Practical delivery.
A full telemarketing service, scaled to your demands.
Bring us an early idea or a detailed brief. We can help shape the approach and deliver a focused campaign or a wider programme alongside your team.
Start with your goals.
Explore your offer, target audience and commercial priorities. Agree what a useful opportunity looks like for your business.
Put experience to work.
Turn the brief into relevant messaging and purposeful conversations, with care for the way your business is represented.
Keep the next step clear.
Share the account context, agreed actions and campaign learning so your team can follow up with confidence.
Let's make
a useful connection.
Tell us about your business, your audience and what you want your next campaign to achieve.
Photos: Nottingham skyline — Mr Thinktank (CC BY 2.0); Lace Market — JimmyGuano (CC BY-SA 4.0). Photos cropped and shown in monochrome; the Lace Market photographic treatment is shared under CC BY-SA 4.0.